THERMAE LABORATORIES | MEDIA KIT

Launch Date: February 2026 Website: www.thermaelabs.com Location: Lake Zurich, IL, USA

01. MISSION STATEMENT

"We believe true luxury hides nothing. Our mission is to provide uncompromising quality and value by crafting, filling, and verifying every bottle under our own roof."

02. THE ORIGIN STORY: FROM THE STEAM ROOM TO THE LAB

The concept for Thermae Laboratories was born out of the harsh reality of Midwest winters. Our Founder struggled with cracked skin on fingertips, knuckles, and knees—damage exacerbated by frequent hand washing and sanitizers.

The turning point was a ritual discovered at a local gym: a steam room session followed immediately by lotion application. The combination of heat, moisture, and hydration healed the visible damage at points of flexion almost instantly.

"That personal spa-like ritual changed the way I looked at my skin. With an academic science background, I stopped looking at lotion as just a commodity and started analyzing it as a biological tool."

This sparked a deep dive into the biochemistry of skincare, leading to the discovery of Tallow—an ancestral ingredient with a lipid profile strikingly similar to human skin. However, the market was polarized: it was either low-quality mass-market products filled with cheap substitutes, or "kitchen-made" tallow balms with inconsistent textures and "beefy" odors.

Thermae Laboratories was created to bridge this gap. By combining ancestral ingredients with high-grade manufacturing, Thermae brings the precision of a cosmetic laboratory to the raw power of nature.

03. THE BUSINESS MODEL: VERTICAL INTEGRATION

"We don’t just put our label on it. We make it."

In an industry rife with white-labeling and drop-shipping, Thermae Laboratories stands apart through Vertical Integration.

• The Problem: Many "luxury" skincare brands are actually marketing companies that pay contract manufacturers to fill generic formulas. Others are small-batch makers using "pastry bag techniques"—filling jars by hand, which introduces contamination risks and inconsistency.

• The Thermae Solution: We operate our own automated filling lines and fulfillment operations.

  • Cost Control: By removing the "middleman" copackers (who charge up to $22/unit simply to fill), we drive down costs significantly.

  • Quality Control: Our automated lines ensure a consistent, sanitary product free from human error or contamination.

  • Local Sourcing: Ingredients are sourced as locally as possible, reducing the "miles" a product travels. This isn't just eco-friendly; it lowers logistics costs, savings we pass directly to the consumer.

04. PRODUCT SCIENCE & INNOVATION

Thermae Labs refuses to choose between "natural" and "effective." We utilize a development protocol that merges organic ancestral ingredients with safe, contemporary science.

The Hero: Tallow Lotion (The Emulsion)

Most tallow brands avoid lotions because stabilizing animal fat into water is chemically difficult. They stick to greasy salves. Thermae Labs utilized AI-assisted formulation to perfect the delicate balance of phases.

• The Science: A true emulsion utilizing BTMS-50 (a gentle, plant-based conditioning agent) to bind Grass-Fed Tallow and Shea Butter with purified water.

• The Result: A rapid-absorption cream that hydrates deep into the dermis without the heavy, waxy residue of a balm.

The Staple: Tallow Balm (The Purist)

A refinement of the classic anhydrous (waterless) salve.

• The Difference: Odorless. A "beefy" smell is a hallmark of low-quality rendering or poor storage. Thermae’s tallow is pristine.

• The Finish: We incorporate Arrowroot Powder to cut the grease. This creates a "dry-touch" finish that leaves skin silky, not sticky.

The Range

From single-ingredient jars (Pure Tallow, Pure Shea) for the ultra-sensitive purist, to complex, active-heavy formulations for the modern beauty consumer.

05. BRAND IDENTITY

The Name: THERMAE Deriving from the Roman Thermae—the massive public bathhouse complexes of antiquity. These were centers of heat, purification, and public utility.

"We are literally a cosmetic laboratory mixing formulas to purify and restore. The name reflects our roots in that steam room ritual and our commitment to being a utility for skin health."

The Philosophy Globalization forced manufacturers to substitute quality for scale, filling products with "ever-cheaper garbage." Thermae Labs reverses this. We use scale (automation) to afford better ingredients, not to replace them.

06. FAST FACTS

• Founder: Super Secret

• Headquarters: Lake Zurich, IL

• Launch Status: Pre-Launch. Waitlist active.

• National Launch: February 2026.

• Key Ingredients: Grass-Fed Tallow, Organic Shea Butter, Jojoba Oil.

• Differentiation: Automated manufacturing vs. hand-poured; Odorless tallow; Emulsified tallow lotions.