Thermae Laboratories
Guided Interactive
Sales System
A message from our team
Guided Pricing Story (Screenshare-Ready)
Step 1 selects the right program and tier pricing. Step 2 uses the MSRP anchor to visualize profit-per-unit and gross margin instantly.
Made in Lake Zurich, IL
Retail-ready packaging
$30 MSRP anchor
Step 1 — Program Comparator
Pick White Label (test markets) or Private Label (custom presentation). Slide MOQ and the tier price snaps automatically.
White Label
Stock formulation with a generic label only. No custom box. Great for testing new markets.
Not Selected
MOQ (Units)
24
Pricing tiers: 24–31, 32–47, 48–63, 64–99
Unit Cost
—
Auto-selected from tier.
Margin at $30
—
—
What you get
Private Label
Custom label + custom printed box, with formulation options. 100 unit minimum.
Selected
MOQ (Units)
100
Pricing tiers: 100–249, 250–499, 500–999, 1000+
Unit Cost
—
Auto-selected from tier.
Margin at $30
—
—
What you get
Sales move: “Are you testing demand (White Label) or building a brand presentation (Private Label)?”
Slide MOQ and let the tier + margin tell the story.
Step 2 — Price Anchor Engine
MSRP anchor + live profit-per-unit. (Gross margin shown is before their marketing/overhead.)
Inputs
MSRP is locked by default. Wholesale cost auto-fills from Step 1 — but you can override it live.
MSRP (Anchor)
LOCK
$30.00
Talk track: “We actively sell at this MSRP. Now here’s what you keep per unit at your MOQ.”
Wholesale Cost (COGS)
$—
Auto-filled from Step 1 tier pricing.
Tip: If a prospect asks about discounting, unlock MSRP for 10 seconds, show the margin compression, then re-lock at $30.
Outputs
Margin and profit-per-unit at the current MSRP.
Gross Margin
—
Calculated as (MSRP − Cost) / MSRP.
Profit Per Unit
—
How much they keep per jar at MSRP.
Margin Meter
—
—
Closer: “At this tier you’re at — gross margin.
That’s a very healthy retail profile for salons, medspas, and boutique e-comm.”