Thermae Laboratories
Guided Interactive
Sales System

A message from our team

Thermae Labs — Price Anchor Engine
THERMAE LABS
Price Anchor Engine
Live margin visualization for screenshare. Use the MSRP anchor (default $30) to show profit-per-unit at different wholesale costs.

Inputs

Set the MSRP anchor and the client’s unit cost (your wholesale price). The output updates instantly.

Tier: Private Label
MSRP (Anchor) LOCK
$30.00
Sales move: “We know the market supports this MSRP. Now let’s see what margin you keep.”
Program SELECT
Private Label defaults to the pricing tiers you shared (100+ MOQ). You can override cost below.
Wholesale Cost (Your COGS) $15.00
Adjust this live during the call. If they’re choosing a tier, set it to the tier price (e.g., $15.00, $14.75, $14.00, $13.00).
Anchor logic: This tool assumes retail price discipline at MSRP. If a prospect wants to discount, you can unlock MSRP and show the tradeoff instantly.

Outputs

Gross margin and profit-per-unit at the current MSRP. (This is before their marketing / overhead.)

Margin: —
Gross Margin
—
Calculated as (MSRP − Cost) / MSRP.
Profit Per Unit
—
How much they keep per jar at MSRP.
Margin Meter
—
Cost: $—
Profit: $—
MSRP: $—
Talk track will appear here.
Closer: “At this tier, you’re sitting at — gross margin. If you’re selling in a salon/medspa environment, this is a very healthy retail profile.”
Thermae Labs — Module 2 Comparator
THERMAE LABS
Module 2 — Program Comparator
White Label (test markets) vs Private Label (custom presentation). Enter MOQ and the tool auto-selects the correct tier price and shows margin at the $30 MSRP anchor.

White Label

Stock formulation with a generic label only. No custom box. Perfect for testing new markets.

Tier: —
Not Selected
MOQ (Units) 24
Pricing tiers: 24–31, 32–47, 48–63, 64–99
Unit Cost
—
Auto-selected from your tier pricing.
Profit / Unit
—
At $30 MSRP.
Gross Margin
—
—

What you get

Private Label

Fully custom label, custom printed box, and custom formulation options. 100 unit minimum.

Tier: —
Selected
MOQ (Units) 100
Pricing tiers: 100–249, 250–499, 500–999, 1000+
Unit Cost
—
Auto-selected from your tier pricing.
Profit / Unit
—
At $30 MSRP.
Gross Margin
—
—

What you get

Selected Program Summary (at $30 MSRP)
—
Tier: — Cost: — Margin: —
Sales move: “Are you testing demand (White Label) or building a brand presentation (Private Label)?” Then slide MOQ and let the margin tell the story.
Thermae Labs — Private Sales Room
THERMAE LABS
Private Label Sales Room (Internal)

Guided Pricing Story (Screenshare-Ready)

Step 1 selects the right program and tier pricing. Step 2 uses the MSRP anchor to visualize profit-per-unit and gross margin instantly.

Made in Lake Zurich, IL Retail-ready packaging $30 MSRP anchor

Step 1 — Program Comparator

Pick White Label (test markets) or Private Label (custom presentation). Slide MOQ and the tier price snaps automatically.

Selected: Private Label

White Label

Stock formulation with a generic label only. No custom box. Great for testing new markets.

Tier: —
Not Selected
MOQ (Units) 24
Pricing tiers: 24–31, 32–47, 48–63, 64–99
Unit Cost
—
Auto-selected from tier.
Margin at $30
—
—

What you get

Private Label

Custom label + custom printed box, with formulation options. 100 unit minimum.

Tier: —
Selected
MOQ (Units) 100
Pricing tiers: 100–249, 250–499, 500–999, 1000+
Unit Cost
—
Auto-selected from tier.
Margin at $30
—
—

What you get

Selected Program Summary (feeds Step 2)
—
Tier: — Cost: — Margin: —
Sales move: “Are you testing demand (White Label) or building a brand presentation (Private Label)?” Slide MOQ and let the tier + margin tell the story.

Step 2 — Price Anchor Engine

MSRP anchor + live profit-per-unit. (Gross margin shown is before their marketing/overhead.)

Tier: —

Inputs

MSRP is locked by default. Wholesale cost auto-fills from Step 1 — but you can override it live.

Program: —
MSRP (Anchor) LOCK
$30.00
Talk track: “We actively sell at this MSRP. Now here’s what you keep per unit at your MOQ.”
Wholesale Cost (COGS) $—
Auto-filled from Step 1 tier pricing.
Tip: If a prospect asks about discounting, unlock MSRP for 10 seconds, show the margin compression, then re-lock at $30.

Outputs

Margin and profit-per-unit at the current MSRP.

Margin: —
Gross Margin
—
Calculated as (MSRP − Cost) / MSRP.
Profit Per Unit
—
How much they keep per jar at MSRP.
Margin Meter
—
—
Closer: “At this tier you’re at — gross margin. That’s a very healthy retail profile for salons, medspas, and boutique e-comm.”
Unified Summary
—
Program: — MOQ: — Cost: — Profit: — Margin: —